How Bookkeeping Can Improve Marketing Activity Reporting Calgary-based marketing expert, David Howse, explains the important connection between marketing and bookeeeping. Most accountants evaluate marketing success by looking at superficial metrics like clicks, impressions, and website traffic. While these indicators show engagement, they fail to measure actual financial viability. True marketing optimization requires a direct link… Continue reading How Bookkeeping Can Improve Marketing Activity Reporting
Author: davidhowse
The Role of Accounting in Feasibility Studies
The Role of Accounting in Feasibility Studies When business leaders commission a feasibility study, the focus is almost exclusively on external factors: Is there a market for this product? What is the projected ROI? What are the regulatory hurdles? While these are vital questions, a feasibility study expert may overlook a critical internal factor: execution… Continue reading The Role of Accounting in Feasibility Studies